Geoff is a 2017 short film directed by Damon Duncan. According to the credits in the description, it's a campaign for Kraft Heinz Australia created by Y&R NZ(daughter organization of VMLY&R NZ) and Assembly Ltd. The main character is even described as loving "beanz." Geoff is about 3 minutes and 16 seconds long and was first released on Vimeo on September 3rd, 2017. It is now available on YouTube uploaded by CGMeetup and many others.
The story itself is heartwarming. It's about a freckled, curly-headed boy with a love for beans who grows up to be an innovator at Heinz. We see his love for each stage in life represented by his new creations. First, he creates The One for One, a can of beans that's the perfect size for one person--himself. Later on, he meets a beautiful woman from the spaghetti department and creates The One For Two. They get married and have a set of twins(who flip-flop their hair colors). Geoff, in Geoff style, creates The One For All. Then, in a small twist, he notices that he needed a snack size. The Lil' One is born.
Since the other two are him appreciating where he is in life, The Lil' One could be a representation of downsizing and settling. The One for One is a celebration of his promotion to Head of Innovation. He's establishing himself and drives his own success. The One for Two is a celebration of romance. He takes his skills and puts them to use to impress what will become his life partner. The One for Four is a celebration of his kids. He and his wife wound up having two at one time and his family doubled, so his innovation did as well. The Lil' One is the end of the uphill climb. Instead of getting bigger and bigger, he creates something bite-sized. He's no longer reaching to add something to his life or searching for more. He is where he needs to be and now moves only to provide for what he has, not gain more.
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